Explore Two Decades of Milestones
Shawn Nelson turns his passion into a company and calls it Lovesac, after the original nylon sac he built in 1995.
A BROMANCE IS BORN
Shawn strikes up a friendship with Dave Underwood his neighbor at University of Utah. The dude next door would ultimately become Shawn's business partner and right hand man.
THANK YOU, THANK YOU VERY MUCH
Stores begin opening at a fast pace. An Elvis impersonator in a homemade, bejeweled jumpsuit stays up all night anticipating a Lovesac store opening in Milwaukee. (Yes, this really happened.)
THE LOVESAC LIMO
Shawn is tasked with designing a Lovesac limo for a Las Vegas limousine company. The limo is gold, shimmery, and awesome. It is ultimately stolen by a competitor of the limo company and sold for parts.
SHAWN WINS REBEL BILLIONAIRE
Shawn competes on Richard Branson’s Rebel Billionaire and wins $1,000,000. His wife, Tiffany, surprises him on the season finale to celebrate the big win.
A COUCH REVOLUTION
Shawn and Dave launch the next generation of couches, endlessly reconfigurable, machine-washable, Sactionals. “Hardcore lounging” becomes a thing.
Lovesac starts creating seasonal lines, beginning with the Tattoo Collection.
LOVESAC IS UNSTOPPABLE
Lovesac is named the fastest growing furniture company by Furniture Today.
By December, Lovesac has 59 company-owned retail stores nationwide.
LOVESAC TURNS 20
Lovesac celebrates its biggest birthday yet with the launch of the limited edition Roots Collection.